DI
9.4
"I can't find the pricing anywhere. Am I supposed to hand over my card before I know what this costs? Absolutely not. I'm done."
Sample report · March 28, 2026
Onboarding flow audit
codedecipher.app · Goal: Sign up and submit a GitHub repository
7
Personas
5
Steps
4m 12s
Avg session
3 of 7
Completed
7.8
Avg friction score
Critical issues found
Key insights
5 of 7 personas abandoned before completing the goal — most dropped off at step 3 when asked to create a project with no guidance.
Pricing was never found by 6 of 7 personas — the pricing page link is buried in the footer and not visible during the signup flow.
The signup form has 9 fields — 4 personas explicitly mentioned the form felt excessive before they'd seen any product value.
The landing page performed well — all 7 personas understood the product concept within 30 seconds.
Friction by step
Landing page
Sign up
Create project
First action
Confirmation
43%
Goal completion
Step 3
Top drop-off
1m 47s
Fastest completion
Personas
Attention heatmap — where personas focused and struggled
Persona thought transcripts
MG
8.7
"Too many buttons. I pressed 'get started' and now everything looks different. Did I break something? I don't know how to go back."
DS
8.1
"Focus jumped to the footer on modal close. I lost my place completely. There are no ARIA labels on these buttons."
MC
7.9
"Signed up. Now I'm staring at an empty dashboard. Where's the tutorial? Where do I start? I have 3 minutes for this."
AL
6.2
"I need to see a privacy policy before I connect anything. The link is in the footer — that's not good enough for my security team."
PR
1.8
"Clean signup. Tab order works perfectly. API docs are exactly where I expected. This is well built. I'd pay for this."
Session timeline — Diane, 52
0:00
Step 1 — Landing page
"Ok, 'find out why they didn't buy' — that's interesting. I get what this does. Let me look around before I commit to anything."
Scrolled landing page, read hero and stats section 1.2
0:28
Step 2 — Signup form
"Nine fields. Why do they need my company size before I've even used it? This feels like a lot to ask before I've seen anything."
Began filling form, paused at field 4 of 9 5.8
0:51
Step 2 — Pricing search
"Wait, before I finish this form I want to know what this costs. Let me check the nav... Pricing isn't in the nav. Let me scroll down."
Searched nav, scrolled page looking for pricing 6.1
1:04
Step 3 — Abandoned
"I've been looking for 30 seconds and there's no pricing anywhere visible. I'm not handing over my card without knowing the cost. This is a dealbreaker."
Closed tab. Session ended. 9.4
Critical finding — pricing visibility is killing conversions
6 of 7 personas actively searched for pricing before completing signup and couldn't find it. Surfacing a simple pricing line or "starts at $X" in the signup flow or nav could recover the majority of these drop-offs.
86%
Couldn't find pricing