You built it. They tried it.
Now find out why they didn't buy.
PersonaIQ is a user testing tool.
AI personas test your site, complete tasks, and tell you why they didn't buy — so you can fix it before real users do.
AI personas that test your product — so you don't have to guess
1. Submit your URL
Paste your live website or web app. Tell PersonaIQ what goal users should complete.
2. Choose personas
Pick from archetypes — The Skeptical CFO, The Confused Senior, The Power User — or describe your own.
3. Get answers
Friction scores, first-person thought transcripts, and heatmaps showing exactly where users get stuck.
I don't know why people aren't buying.
I've launched three products:
People visit. Some try. Nobody pays.
I've updated landing pages. I've asked for feedback. I've advertised on Reddit. Still nothing.
I don't know if it's the pricing. I don't know if it's the onboarding. I don't know if people just don't get the value.
So I'm building PersonaIQ to finally get answers. To stop guessing.
If you're building something and nobody's buying, maybe you need answers too.
PersonaIQ is in development. Early access coming 2026.
Launching blind
Traditional research is slow, expensive, and out of reach for most founders.
- Studies cost $3K–$8K and take weeks to schedule
- Even cheap platforms charge $50 per real tester
- Friends & family give feedback that's too kind
- You only discover confusion after users churn
Ship with
confidence
Test with AI users before real users touch your product.
- AI personas with distinct biases and goals
- Real browser navigation — clicks, scrolls, form fills
- First-person thought transcripts show you exactly why
- Results in minutes. No scheduling. No waiting.
AI personas that test like real people
No recruiting. No scheduling. No waiting. Just answers.
Tell us what to test
Paste your URL. Tell PersonaIQ what success looks like — "sign up for free trial," "find pricing," "complete checkout," or "analyze this codebase."
Choose your personas
Pick from our library of stereotypical users — the unconfident elderly user, the accessibility guru, the snobbish CFO, the power-user dev. Each has distinct goals, biases, and frustration points.
Get actionable results
Each persona gives you a friction score, their pain points, and whether they'd buy (and why). No vague feedback — just clear steps to turn visitors into customers.
Source: UserTesting.com, User Interviews, industry rates as of 2026
Pay per run. No subscriptions.
Run a test when you need it. Results in minutes, not weeks — at a fraction of traditional research costs.
Compare: a 5-person human study starts at $245. PersonaIQ starts at $49.
- 5 AI persona runs
- Friction scores per step
- First-person transcripts
- Key findings summary
- 10 AI persona runs
- Friction scores per step
- First-person transcripts
- Heatmap output
- Shareable results link
- 20 AI persona runs
- Friction scores per step
- First-person transcripts
- Heatmap output
- Session video replay
- Shareable results link
- Unlimited personas
- Custom persona builder
- White-label results
- Priority support
- Volume pricing
Common questions
How is this different from real user testing?
Real user testing requires recruiting, scheduling, and waiting days or weeks. PersonaIQ runs immediately — no waiting. It's not a replacement for deep qual research, but it catches obvious friction before real users see it.
How accurate are the AI personas?
Each persona has specific biases, goals, and frustration thresholds. They're designed to reliably surface friction points that a person with that profile would encounter — the CFO persona will always flag pricing uncertainty.
What kind of products can I test?
Any live URL — landing pages, web apps, onboarding flows, checkout funnels, dashboards. If it runs in a browser, PersonaIQ can test it.
How long does a test run take?
Most tests complete in under 10 minutes depending on the number of personas and complexity. You'll get a notification when results are ready.
Can I share results with my team?
Yes — the 10-persona and 20-persona tiers include a shareable results link. Anyone can view the full report without a PersonaIQ account.
Is my product data private?
PersonaIQ only accesses the URL you provide, just like a real user would. We don't store session data beyond your results report, and we never share your data.
Stop guessing. Start knowing.
I'm building PersonaIQ to figure out why my own products aren't selling. Early access coming soon — be the first to try it on yours.
No spam. Just early access when it's ready.